I didn't create Cheeky Monkey to build a business, it was to make a statement that change could be delivered in a better way. I thought we would attract a niche following, we didn't, we had a corporate following from day one. In 2004 companies didn't have crazy names like "Cheeky Monkey" in fact, clients (and a particular PR company) begged me to change the name. They didn't get it; it was the ultimate filtering process, if you didn't like the name, you wouldn't like working with us.
Cheeky Monkey Timeline
The first monkey is born
Cheeky Monkey starts to grow
Our method is published
Win creative award for new website
Cheeky Monkey deliver first global PLM project in the CPG sector
PLM Made Simple method published
Cheeky Monkey team peaks
2012 – 2014
Cheeky Monkey creates licence agreement
Nina studies Executive Business Coaching with Psychology Distilled
Nina Launches personal brand ninadar.com
Cheeky Monkey remains company name
Way of the Monkey
The only thing unique about Cheeky Monkey was its direct honesty with a smile. Delivering change is complicated and people tend to make it more complicated than it needs to be because they aren't honest. When people are honest it tends to be hurtful. We delivered change with honesty you could trust, that wasn't going to hurt you (you might not like it) we would be there to make sure it ended well. This is because we cared. Cared about the business and the people in equal measures.
Business transformation is about joining the dots. It’s knowing what you want your business to achieve tomorrow while being honest about what it’s achieving today. It’s a map that everyone in the business can read, so they can see what they are accountable for and what the rules are that dictate if they have got there or not. It’s science and magic.
“Nina saw through my defence and my strengths as an action driver and tapped into my real development.”