Welcome to episode 3 of season 2 of The Change Troubleshooter.
The Sustainability Season!
In today’s episode, L. A, A Green & Pleasant Land? We are in America, via Zoom, and Nina is joined in conversation by Yoel Aynalem, owner of Mekbib Media, a digital content production agency based in Los Angeles, California. Their goal is to help small businesses take back control of how they’re perceived by the public.
Nina was keen to know how things were going in L.A in regard to local sustainability and climate action plans. There are programmes and initiatives in place, as there are in many towns and cities around the world, we read and hear about them every day. But do the real people on the ground even know they exist? Are they common knowledge?
Nina researched sustainablitiy plans in L.A and asked Yoel if he was involved in these or even had any knowledgs of them at all. After all, for real change to take place, people need to be aware of initiatives happening on their doorsteps and feel they are something that they can be part of.
This episode was recorded on Zoom, so is also available as a video. Click here to watch
Yoel Aynalem is the owner of Mekbib Media, a digital content production agency based in Los Angeles, California. Their goal is to help small businesses take back control of how they’re perceived by the public.
Want to discuss this episode? Let’s connect!
Last year Nina realised that she wasn't really paying much attention to the subject of sustainability and the growing noise around the subject, so she went on a course. Having completed Cambridge University's Sustainability Management Course earlier this year, she decided to dedicate a whole podcast season to the subject of sustainability.
Nina got in contact and set up Zoom conversations with a varied bunch of great people here in the UK but also in Canada and Los Angeles.
Recorded on Zoom, due to social distancing, all episodes will be available as videos on Nina's Youtube channel.
We hope you enjoy listening to/watching them as much as we enjoyed making them!